SUMANTH.

Hi, I'm Sumanth. I've spent ten years wandering through sales, marketing, and now operations.

In school I was an average student — not a topper, didn't stand out much. I liked sports but never took them seriously. What's always stayed with me is curiosity: how things work, and how people think.

Off the clock I read books, scroll Substack more than I should, and take the bike out whenever I can — last time all the way to Ladakh.

↑ hover the highlighted bits

Where I've been

An Indo-Japanese company

Learned the fundamentals of corporate work — discipline, navigating hierarchies, attention to detail.

The sports industry

Started to understand its unique challenges and opportunities, and fell in love with it.

A mid-size company now

Learning operations. Something completely new.

What I'm doing here

Writing down random thoughts and learnings as they come. I'm still figuring out what feels authentic to share, so the direction will change as things evolve.

read the blog → follow on substack ↗

Recent writing

Sep 7, 2026 Why Most Newsletters Die Quietly

The gap between starting a newsletter and sticking with one, and what it actually takes to survive past issue eight.

Jul 29, 2026 Being Found Is the New Advantage

AI has made building fast and free — but nobody's watching. On why distribution, not creation, is the real advantage now.

Apr 12, 2026 Parenting Is the New Entrepreneurship

Parenting takes the same daily attention, adaptability, and investment as founding a startup — except this venture has no exit.

Thanks for stopping by. — Sumanth